Beauty is as beauty does

Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world. -Horst Rechelbacher, Founder, Aveda.

Aveda believes in connecting beauty, the environment and our well-being. They believe in treating ourselves, eachother and the planet with care and respect. Aveda believes in inspiring and educating people to intergrate wellness and beauty in their lives. Aveda’s authenticity and experience are their points of difference.